Tim Kennedy, an Iraq War veteran and an MMA fighter, had some robust words for Nike once they selected Colin Kaepernick to be the new face of their “Just Do It” campaign.

Kaepernick, who started the NFL anthem protests, signed a deal with Nike and the first ad had the slogan “Believe in something. Even if it means sacrificing everything.”

When Kennedy saw Ahmadinejad tweet his praise for Kaepernick, he unleashed his frustration on Twitter.

Kennedy joined “Fox & Friends” to condemn Nike and justify what real sacrifice sounds like, saying, “there’s not a chance” he buys any Nike product once more.

“It’s an insult,” said Kennedy. “I have lots of friends that have died. I can’t count the number of funerals I’ve been to in the past 15 years.”

“They’re trying to define what sacrifice looks like. I understand sacrifice takes many forms. Martin Luther King, he sacrificed a lot including his life. That is not this. It’s an offense to every single person that’s dawned that uniform to fight for our freedoms, really fight for our freedoms… When you’re making millions and millions of dollars and you’re going to have to forego maybe your latte once a month because you’re now only making a few million dollars, that’s not sacrafice.”

The Iraq veteran explained that he supports Kaepernick’s right to talk out and agreed that Americans ought to alter their criminal justice system, however extra that he cannot support him “at the cost of disrespecting our flag and our national anthem.”

Kennedy explained that he would meet Kaepernick “anywhere” to speak concerning reforms, “but not ahead of an area that I find yourself having to fold and hand to a widow.”

As for Kennedy, he can be part of the various Americans who vowed to boycott the brand. So far, Nike baby-faced a significant hit within the stock exchange only 1 day once they proclaimed the campaign.